Work → Sawyer
Sawyer
Sawyer | Animation
It’s simple: kids are happier when they’re active and engaged. Sawyer is an app and scheduling service devoted to helping parents achieve just that; filling their child's days with activities, easily.
Sawyer came to Oxbow for some on-brand, evergreen video content. We started with a short intro animation for use on all their videos and platforms. Through short activity vignettes and subtle nods to Sawyer’s unique brand and ethos, we brought Sawyer’s logo to life.
The Approach
What better way to show Sawyer’s true colors than to show exactly what they help kids do? Reading, gymnastics, gardening, you name it. We made sure to incorporate as much youth and playful energy in these little characters and their adventures as possible.
